Marketing

In a global market where competitors can come both from other countries and even from other industries, as well as a totally "social" connected market, brand-equity, a well balanced marketing campaign and a solid customer reputation is becoming a key success factor. Our consultants can help companies to understand the actual positioning of the company in terms of brand, customer perception and experience, setting corrective measures if necessary. We can then provide an intensive study on the marketing demand and set in cooperation with our clients a fully integrated marketing strategy, providing consistency on each single aspect of the implementation phase.
Our services include:

• Market research (including customer analysis, customer experience definition and feedback, brand reputation, competitors' benchmark)
• Marketing strategy definition and implementation
• Alignment between company values and marketing campaign
• Definition of the communication strategy
• Web marketing strategy (including SEO, Email Marketing and Social Marketing)
• Branding strategy definition and implementation
• Consistency check
• Marketing strategy review, including financial benchmarking.